Myth: “CrossFit is Too Expensive.”

By Rebecca Gaarde, CrossFit L-1 Coach, CrossFit 517 This quote really grinds my gears. Let me tell you something, here at CrossFit 517 you’ll spend in the ballpark of $100 a month for a membership with us. And boy do people get flabbergasted when we tell them this number. What is included in this $100 […]

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Overcoming Frustration: Celebrating the Invisible Improvements

As a gym owner and CrossFit coach, I have frequent conversations with clients about their goals and motivations. I want to know why people come to the gym, and what keeps them coming back. A client’s “why” is so telling—it impacts performance, results, and my approach to coaching. Last week I had a conversation with […]

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